“We get your company
in shape for the digital future“
Use MMC to manage and streamline
your marketing processes centrally.
THE FUTURE BEGINS TODAY – MARKETING 4.0
Marketing Management Cockpit
Thanks to the digital transformation, we’re experiencing a turning point in history not just in industry (Industry “4.0”) but also in Marketing. Marketing 4.0 means the networking of classic marketing tools with today's digital capabilities. This development is supported and promoted by technological solutions such as the Marketing Management Cockpit. The MMC provides transparent, clear planning and management of all marketing measures. All activities, from classic to digital, can be processed within the MMC media channel and are available anytime and everywhere.
Independent scientific study on the optimisation potential of operational marketing processes in telecommunications companies
The study was conducted by the IAW Institute for Applied Economics of the Hochschule Niederrhein, University of Applied Sciences.
Goal of the study: Quantifiable, reliable statements on possible efficiency improvements by applying the Marketing Management Cockpit in practice-relevant marketing processes