„My work practically does itself“
The high level of automation simplifies
the management and evaluation of all marketing activities.
PLAN, ADMINISTER AND MANAGE EFFICIENTLY
Campaign Management
The tasks and requirements for Marketing have increased tremendously in recent years. Marketing is becoming ever more varied, complex and interconnected. At the same time, fewer resources are available. Solutions make it possible to integrate new technologies, for example automating, administering and managing the creation of communication content. With its tools, the system-supported campaign management enables detailed planning – from the selection of the measure type and the desired target group to the individual advertising material. Deviations from the normal process are reported automatically. It also offers transparent evaluation of the communication results to continuously optimise the target achievement of the individual communication measures.
Dashboard
The clearly structured Dashboard provides a quick overview of all marketing measures.
Briefing-Assistant
All information required to implement a measure or campaign is queried by the system. Based on the selections, the production process is executed automatically and the relevant partners are selected automatically.
Scheduling Assistant
Predefined standard timings based on past experience are proposed for the individual measures and campaigns. Automatic scheduling is performed through intelligent forward/backward calculation. Deadlines can also be defined individually.
Document Management
All documents created in the course of an activity are administered centrally. Predefined folder structures are available. Folder structures can also be defined individually.
Reporting
Temporal evaluation of all process steps and a substantive evaluation of all activities enable continuous optimisation of processes and content.
- Media comtent and channels
- Targeted groups
- Number of correction loops
- Average duration process steps
Archive
All process steps, including all document versions, are automatically stored. This represents a huge reduction in workload and makes it possible to plan new activities on the basis of past experience.
- Process steps and status changes
- Documents in all versions
- Workflow notifications
- Timings
SPECIFICALLY ADDRESS CUSTOMER REQUIREMENTS
Customisation
We support our customers in customised setup and implementation in their company, thus creating work processes optimally aligned to the respective company.
With MMC, the European process, even including additional translation steps, is 50% faster compared to the process for the Canada and USA markets. Without MMC, we would have to hire an additional four employees.
Gert Vigener (European Director Creative Services),
Office Depot
