“Perfectly aligned
to our company”
The high level of customisability enables
optimal integration into the corporate structure.
SPECIFICALLY ADDRESS CUSTOMER REQUIREMENTS
Customisation
Many marketing processes are recurring activities that differ only slightly from the sequence of the individual production steps. However, companies often develop their own particular approaches or use in-house terms for special activities. Customer-specific requirements therefore need to be integrated into the predefined process steps optimised on the basis of experience. We support our customers in implementing these customer-specific requirements, creating work processes optimally aligned to the respective company. We also handle the creation and assignment of process participants to internal departments and external service providers. This makes it possible to receive system-supported proposals that shorten the selection process and reliably ensure implementation.
Workflows
Different workflows, user roles and permissions can be freely defined for campaigns or measures. The terms used can also be adapted to the in-house terminology.
Partners
All internal and external partners are created individually. Automatic preselection is performed according to the selected measure and on the basis of the stored information.
Metadata
Customer-specific metadata enable categorisation of all activities for fast finding and assignment. They additionally provide the basis for transparent reporting.
- Measures
- Productareas
- Brands
- Target group-specific specifications etc.
- Mandatory fields
- Multiple choice
- Free text field etc.
Timings
Predefined standard timings based on past experience can be used. Additionally, these can be customised to the individual customer. They serve as the basis for planning and ensure an optimised work process.
Roles & rights management
Any user roles can be defined and integrated into the processes. Established roles & rights configurations can also be used and modified.
Document management
The creation of directory structures can be aligned to the specific requirements of the company. Predefined directories are also available. These are automatically loaded according to the measure.
With the MMC and Smart Adaptation, we have further optimised our products and significantly reduced costs and internal procedures.
