MMC Blog

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Construction Materials

Transparent marketing processes with the MMC at Fränkische Rohrwerke
Case study, Events, Marketing Efficiency, Construction Materials, Advertising Media Coordination, Trade fair organisation, Fränkische Rohrwerke

Transparency gained, time saved: lean marketing at FRÄNKISCHE Rohrwerke

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Axel Wernicke-Lodenkämper

Marketing in the building materials industry requires a lot of advertising material, extensive catalogues and sales documents. Trade partners must be supported and trade fairs organised. The challenge is to organise and manage these projects efficiently. The MMC project for FRÄNKISCHE Rohrwerke shows how this can be achieved with a modular MarTech solution.

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Effiziente Contentproduktion im Marketing bei Sto
Case study, Marketing Efficiency, Sto, Content Production, Construction Materials, Advertising Media Coordination

Irreplaceable for content production: MMC efficiency at Sto

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Axel Wernicke-Lodenkämper

The construction materials group Sto in Stühlingen, Baden, uses the Marketing Management Cockpit as a central hub to produce its marketing assets efficiently and to coordinate them in a time-saving manner. More than 1000 international marketing measures are efficiently coordinated each year – between marketing, creative and production agencies as well as printers.

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