Marketing in the building materials industry requires a lot of advertising material, extensive catalogues and sales documents. Trade partners must be supported and trade fairs organised. The challenge is to organise and manage these projects efficiently. The MMC project for FRÄNKISCHE Rohrwerke shows how this can be achieved with a modular MarTech solution.

Few industries work with as many forms, templates, and promotional materials as insurance companies.  This is also the case with SV SparkassenVersicherung, one of the major public insurance companies with 3,7 million customers. The switch from Lotus Notes to the MMC was a crucial step in the digital transformation of essential business processes.  

The construction materials group Sto in Stühlingen, Baden, uses the Marketing Management Cockpit as a central hub to produce its marketing assets efficiently and to coordinate them in a time-saving manner. More than 1000 international marketing measures are efficiently coordinated each year – between marketing, creative and production agencies as well as printers.

„Digital is the New Normal“– a strategic approach to digitalisation is essential. Fluctuations in consumer behaviour, shifts in sales, and the hybridisation of the sales channels – whether in B2B, B2C, or B2B2C – are forcing companies to act.

Brands have to tackle digital transformation.

The topic is right at the top of their to-do lists, and marketing decision-makers are increasingly required to be strategic. The term ‘digital transformation’ doesn’t simply describe another trend or some short-lived hype. It is a unique paradigm shift for brand identity and marketing – and a unique opportunity.

This additional commitment takes time, manpower, and budget – generally all limited resources. At the same time, the emphasis in marketing communications is shifting to be able to properly shape the customer journey. All this is no help in cutting down the administrative overhead in marketing.