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Content Production

Effiziente Contentprozesse mit dem MMC bei der SV SparkassenVersicherung
Case study, Marketing Efficiency, Content Production, SV SparkassenVersicherung, Insurance, Form Management

Efficient content processes for business-critical documents

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Axel Wernicke-Lodenkämper

 

Few industries work with as many forms, templates, and promotional materials as insurance companies.  This is also the case with SV SparkassenVersicherung, one of the major public insurance companies with 3,7 million customers. The switch from Lotus Notes to the MMC was a crucial step in the digital transformation of essential business processes.  

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Effiziente Contentproduktion im Marketing bei Sto
Case study, Marketing Efficiency, Sto, Content Production, Construction Materials, Advertising Media Coordination

Irreplaceable for content production: MMC efficiency at Sto

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Axel Wernicke-Lodenkämper

The construction materials group Sto in Stühlingen, Baden, uses the Marketing Management Cockpit as a central hub to produce its marketing assets efficiently and to coordinate them in a time-saving manner. More than 1000 international marketing measures are efficiently coordinated each year – between marketing, creative and production agencies as well as printers.

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