Efficient content processes
for business-critical documents
Few industries work with as many forms, templates and advertising materials as insurance. So does SV SparkassenVersicherung, one of the major public-law insurers with 3.7 million customers. Switching from Lotus Notes to the Marketing Management Cockpit (MMC) was a decisive step in the digital transformation of indispensable business processes.
- CLIENT
SV SparkassenVersicherung
- YEAR
since 2022
- PRODUCT
Marketing Management Cockpit
- FOCUS
Forms
Templates
Advertising materials
For years, an in-house Lotus Notes solution was used to manage business-critical documents. With IBM announcing the end of support, it had reached “end of life” — modernization became unavoidable.
"For us it was clear: We no longer want a custom development."
For content preparation, approval and management of numerous marketing and product documents, the company chose the Marketing Management Cockpit (MMC). The advantage of the process-oriented way of working: smoother communication and more efficient collaboration between forms management, marketing and design. And NSPYR passed the ultimate test by implementing MMC in less than a year and migrating 3,500 forms and advertising materials.
A key aspect of MMC is the central management of all content. Changes and comments are made directly and online in the original document. This “single source of truth” principle ensures auditability, saves time and secures transparency throughout the entire “lifecycle” of the document — right through to the current warehouse stock.
For SV SparkassenVersicherung, MMC is a strategic platform.
Whether migrating large volumes of data, central file management or audit-proof approvals — MMC is designed for maximum efficiency and scalability. Discover the most important benefits at a glance.
Efficient switchFast transition from the predecessor and introduction of a web-based solution
- One central workflow
Working with a central original file — from change through to approval
- Smooth migration
Migration of more than 3,500 forms and advertising materials into MMC
- Secure & structured
Audit-proof and efficient content preparation
For us it was clear: We no longer want a custom development. With the Marketing Management Cockpit (MMC) we found an optimal, modular solution that has proven itself in the market and, besides a focus on marketing activities, is also very process-oriented.
The NSPYR team really engaged purposefully with our requirements as a customer and wanted to understand down to the deepest level why we need what we need. And then they delivered it.
NSPYR not only implements innovative solutions for us, but also advises us strategically on further digitalization and internal transformation.
Having this expert view from the outside is an invaluable benefit for us.
