Transparency gained, time saved: lean marketing at FRÄNKISCHE Rohrwerke
Marketing in the building materials industry requires a lot of advertising material, extensive catalogues and ...
Efficient content processes for business-critical documents
Few industries work with as many forms, templates, and promotional materials as insurance companies. This is ...
We are going to Berlin – to the OMKB 2023
On June 23rd, Berlin will become the meeting point for experts in digital business and marketing. Since its ...
Irreplaceable for content production: MMC efficiency at Sto
The construction materials group Sto in Stühlingen, Baden, uses the Marketing Management Cockpit as a central ...
We bring the MMC to CMCX Cologne – with speaker, booth and workshop
Without a message there is no communication, without content there is no marketing - and without a gripping ...
Marketing automation: positive communication experiences and full control of the sales journey
Automation is often suspected of taking away jobs – even in marketing. Here, it has the reputation of feeding ...
What you can expect in marketing: digital peace of mind.
„Digital is the New Normal“– a strategic approach to digitalisation is essential. Fluctuations in consumer ...
"Connect the Dots" | The book innovative ecosystems
There are quite few books about innovations and collaborative networks – but this one stands out for its ...
Kanban #2: New quality of teamwork in marketing, communication, and sales
The Agile Manifesto describes guidelines and principles for more successful IT projects. The aim is to ...
Kanban #1: Transparency increses self-efficacy in agencies
Your desk is overflowing with started tasks, the workload seems impossible to manage, new tasks are ...
96 % of Mazda dealers are active on the user-friendly Marketing Box plattform
The challenge in retail marketing: more content and more channels require more marketing expertise and tie up ...