Would you like to find out more about a personal trial period? Then get in touch with us for further information.
English
+49 2151-376376
+49 2151-376376
Sprache: English

Marketing as one!

Mit dem MMC treiben Sie die Transformation in Ihrer Marketingorganisation voran und stellen mit einem Framework an dezidierten Komponenten und Modulen und der Integration von Drittsystemen ein Marketing-Ecosystem bereit. Sie bilden mit dem MMC eine effektive Plattform für agile Marketingteams, schaffen einheitliche Strukturen, nachvollziehbare Prozesse und sorgen so auch für eine zentrale Datenhaltung bei Vermeidung von Daten- und Wissens-Silos.

 

+49 2151-376376

Follow us on Facebook Follow us on Facebook

MMC SOLUTIONS

The MMC offers a range of solutions for different areas of application. Find out here what special requirements MMC can fulfil with exactly the right solution.

      Create videos from data.
      For highly individual customer journeys.

      Your target group is diversified. And so are the products and offers in your portfolio. Bring the two together and show your customers exactly the right offers at the right time. Displayed in real time, in all channels, adapted to preferences and purchasing behavior.

      You can see the solution on this page: Programmatic Video. Discover how you can boost your social advertising, retargeting and customer loyalty campaigns with data-based visual performance marketing. Have fun!

      Best Practice: The Customer Loyalty Campaign for Mercedes Benz

      A highly emotional, highly personalised video greeting for Christmas. Individualised by e-mail and delivered to more than half a million customers.
      451.785
      newsletters sent
      58 %
      opening rate of the newsletter
      44 %
      click-through interaction rate

      Personalised videos – played out 1:1 for every customer.

      Address every customer and prospective customer with their personal video. In social media, via dialogue campaigns, via newsletters, at the POS. For content and offers that match both preferences and purchasing behaviour. With moods, music, colours and imagery that match the social milieu and age group. Not edited by hand, but created automatically with database support. For highly personalised customer experiences with clear performance benefits.

      Programmatically generated and controlled: this is how individualised offer video ads for social media with a ROAS of 35-77 are created based on personas, resulting in individualised "customer welcome videos" with a 37% reduction in the churn rate for travel bookings.

      And this is also how the successful Christmas serenade of the Mercedes-Benz branches is created for the 2023 festive season, with 390,322 individualised videos on personal landing pages for each customer – and with a click-through interaction rate of 51%:

      image26
      image25
      image28
      image24

      Clear benefits for awareness and conversion

      Newsletter Performance
      0
      %+
      Increase dwell time on your landing page and draw every customer in with their own personal video.
      Brand Loyalty
      0
      %+
      Dramatically increase brand loyalty with an individualised approach.
      Retargeting ROAS
      0
      Dramatically increase brand loyalty with an individualised approach.
      Churn Rate
      0
      %-
      Reduce the churn rate in online bookings by means of a personal confirmation video.
      Time spent in Store
      0
      %+
      Play dynamic video content in real time on social media and the POS and increase your in-store rate many times over.

      Video content beats static communication by a huge margin.

      Who wants to go through loads of text and graphics if they can find out the same information in an attractive video or animated tutorial? Moving images are superior to static content on many levels.

      • Social media videos are shared 12 times more often than text and images
      • 95 % of a video message is retained, but only 10% of written text
      • 64 % of viewers make a purchase after watching a brand video
      • 68 % prefer watching videos to find out about new products or services
      mmc-abstimmer

      What can be dynamically individualised in any video?

      Still-Content
      Products, moods, CI elements
      MOVING IMAGE CONTENT
      Scenes, cuts
      DYNAMIC COLOR CAST
      Adapt colours for selected parts of a scene
      COLOUR MOOD
      Brightness, hues
      SOUND
      Voice-over, music, tone, language versions
      TEXT VARIABLES
      Personalisation, internationalisation, tone
      DATA FEEDS
      Prices, features, delivery dates, addresses, CRM data
      REAL-TIME DATA
      Real-time information on place, time and date
      mmc-people-1_angeschn

      No video content?
      No problem! We produce moving images for all channels

      • Conceptional design and storyboard development
      • Direction, production and technical realization
      • Photo and filming crews for all kinds of productions: people, talk, product, fashion and outdoor
      • 1,500 m2 of modular studio architecture
      • Flexible crews for shooting on location
      • Editing and post-production
      • Categorisation and expansion of existing content
      • Optimized preparation for programmatic use
      • Live broadcasting studio & infrastructure
      • Recruitment films, trade fair videos & ongoing support

      MARKETING MANAGEMENT COCKPIT

      Make the most of MMC’s advantages for your Programmatic Video project as well

      MMC_Icons_Campaign & Budget_Icon
      Campaign &
      Budget Planning
      Plan your programmatic video for all channels. Keep track of your budget and expenses.
      MMC_Icons_Creative & Production Workflows
      Creative & Production Workflows
      Support your teams with workflows in all areas of activity – from creation and production to approval and rollout of your video.
      MMC_Icons_Agile Project Management
      Agile Project
      Management
      Digitalise your work processes with individual workspaces and task- and workload-optimised kanban boards.
      MMC_Icons_Review & Approval Center
      Review &
      Approval Center
      Review your programmatic video digitally and approve it online.
      MMC_Icons_Digital Asset Management
      Digital
      Asset Management
      Save, organise and manage your video assets centrally and seamlessly – easy to find with controlled access.
      Brand & Service Portals
      Brand &
      Service Portals
      Supply your sites, marketing teams, retailers and partners with targeted moving image assets for all media channels.

      Any questions about Programmatic Video?
      Then let’s talk!

      Make an appointment with one of our MMC experts
      at your convenience.