Campaigns, activities and budgets – reliably planned and safely under control
No details left open, your project is on budget and on time. Because the briefing was exhaustive. Because the timing and capacities were just right. Because all internal and external partners are reliably on board: it’s all a matter of planning.
And because really good planning demands a high-level overview, our Cockpit is your place to be – during the campaign, for each adaptation, across all media channels. With detailed briefings, intuitive organisation and timings that suit everyone in the team. This keeps you on track, from the bidding process to budget management. And there’s more: all your partners, whether in-house or external, are on side in your reliable and binding workflow – without data silos.
The MMC effect: You keep tabs on projects and timelines, and are efficiently in control of costs and partners. You’ll also improve your marketing and sales outcomes.
EINVITING AND COLLABORATIVE CREATE CAMPAIGNS & PROJECT STRUCTURES
Your campaign is launched: You develop creative briefings and content, projects and plans of action. You organise it based on target groups and channels, record KPIs and document activities – exhaustively, automatically and reliably. You have all the information at your fingertips, in one place, in the team, with permission-based user groups. And all without a deluge of emails.
TRANSPARENT CONTROL: ORGANISE MARKETING TIMELINES
Because you need more than just a timeline: Organise and visualise your campaigns, projects and activities. Gain and maintain an overview. Quickly zoom into the details. Jump straight into the timeline, the project status, the budgets. Everything interacts in real time – so you always stay up to speed.
CENTRALLY IN ONE PLACE: MANAGE MARKETING BUDGETS
Manage your budget pots all in one place: Keep track of all marketing costs in the MMC. Compare actual costs, liabilities, pipeline forecasts and unallocated budgets, clearly set out by cost centre, campaign and activity. Without duplicating the work in ERP, but with the option of data syncing. And as for your KPIs, just-in-time visualisations keep everyone up to date, wherever they are.
A FIRM GRIP ON MARKETING: BIDDING & CONTRACTING
Your service providers are on board and at the heart of the process. Just send an RFP, make a structured comparison, and award your contract to the best bidder with one click. Your regular suppliers work at rates determined on fixed terms. Costs are cross-referenced to advertising materials and budgets in an audit-proof way. Speeding up every bidding process, you make purchasing easy.
» Marketing can no longer be dealt with using email strings and Excel spreadsheets. It needs a place where all the information converges and is viewed in context. And that’s exactly what we have: with the MMC’s Campaign & Budget Management tool, all partners are also on board, and the link to accounting saves a great deal of work. «
Use important key performance indicators and statistics to compile meaningful reports – individually selected from all MMC modules, summarised and analysed. This way, you obtain valuable, weighted insights from your project and process data.
Effortlessly integrate the MMC in your infrastructure. Standard interfaces such as SSO are directly available. Individual interfaces to third-party systems such as SAP, ERP, DAM and PIM systems can be integrated – you’re welcome to ask us for references.