In the Marketing Management Cockpit, artificial intelligence works exactly where you need it: directly in your processes. It supports work steps without forcing you to switch between software tools.
Marketing teams face the question of how AI can concretely improve their day-to-day work. The answer is not a single tool, but the right integration.
The Marketing Management Cockpit applies AI specifically in areas where it saves your team noticeable time: content creation, asset management and project management.
AI-powered tools that help you complete routine tasks faster.
Rule-based AI for automating entire work routines.
Integrated AI agents independently manage complex task chains and deliver reviewed results.
AI-powered tools work where they have the greatest impact. The Chat Assistant in MMC supports image and text creation directly in your work context. Smart tags classify assets in the DAM automatically. And ALT texts are generated by the system.
With this approach, we bring rule-based AI into the workflows you define. The possible use cases are diverse: the system reads source data, extracts relevant content and routes it into the right process step. It completes briefings or compares documents automatically. What gets automated is up to you.
For maximum time savings, AI agents take on complex task chains independently. A review agent checks your print data for corporate design compliance, verifies product information against your PIM records and comments with feedback like a human participant. You steer via guardrails and approval processes, and the agents work within these defined rules.
Every AI feature can be activated or deactivated individually.
No lock-in to a single provider. Open and private LLMs can be connected.
All data stays on EU servers. GDPR compliance is built into the architecture.
Your data is never used for model training. You retain full control.
Marketing data often comes with high protection requirements. That is why the Marketing Management Cockpit offers flexible setup options: from cost-efficient cloud solutions to fully private environments. You choose the model that matches your compliance requirements.
AI in the Marketing Management Cockpit is not a separate function. It is integrated into the areas you use every day. These features show where AI concretely changes your daily work:
The Chat Assistant is available directly in the task. It creates texts, summarizes content and translates into your market languages.
The briefing agent accesses your personas and style guides. It creates briefings that match your brand standards.
Create the visuals you need according to your content and quality requirements, using the models of your choice.
AI assigns precise tags automatically and enriches accessible ALT texts for image assets — without manual maintenance effort.
This agent is invited into your review round like a participant. It checks print data for CD compliance and comments directly in the PDF.
The agent checks product information in documents against your PIM. It flags errors before the approval round starts.
The Marketing Management Cockpit supports various national, European and international hosting options. The architecture is model-agnostic: you decide which AI models are used. GDPR compliance and auditability are integral parts of the architecture. The concrete configuration is agreed with you during the setup phase.
AI is an integral part of the Marketing Management Cockpit and steps in where your work happens. No separate tool, no additional license.
The Management Center brings your marketing processes into a shared structure. Campaigns and budgets come together here, and workflows run in a coordinated way. AI is an active part of the process.
In Content Studio, advertising materials are created that fit your brand — from template to final output across all formats and markets. AI supports where speed matters.
Brand Hub keeps your brand consistent across markets, teams and touchpoints. Style guides, assets and approvals are centrally accessible. AI works with you — not just in the background.
