Marketing content. Created at scale.
Content Studio in MMC makes content production plannable and scalable – from single creations to fully automated output. Aligned with your processes and system landscape.
How good is the best content if it arrives too late?
Localized flyers for international sites. Personalized videos for every employee. Social ads with daily changing product data. As demand for personalization and contextualization grows, so does the number of required variants – which quickly becomes a bottleneck in manual production.
Content Studio makes your content production scalable with intelligent automation. No matter how many formats, markets or channels you serve.
The intelligent production system for your marketing content
Content Studio is built on a simple principle: You design, the system produces as often as needed. Templates with built-in rules protect your corporate design. Data flows in automatically, MMC generates all required formats.
How you use Content Studio depends entirely on your needs. From guided single creation to fully automated production, everything is possible.
Brands like these trust the Marketing Management Cockpit
Individual creatives. Created independently.
On-demand creative production is the entry point into Content Studio. You choose a template, adapt texts, images and content and receive a finished asset. Ready for download or handover via interface to adjacent systems.
For related formats a template set is available. You edit in a guided way, Content Studio generates all assets in the set at once.
Content automation at your level
Content Studio scales with your requirements. Teams that need larger volumes and variants use data feeds in the platform. Marketing teams and partners continue to work with the same brand-safe templates, but achieve significantly higher efficiency.
You create or import datasets, assign templates and start production. The result is precise variants for different audiences, markets and recipients.
Embedded in your system landscape.
Content Studio does not have to be visible to work. It can also be integrated as a headless production unit into your system landscape. Datasets are imported automatically, required creatives are rendered and delivered: No manual intervention, no process break.
That turns content production with MMC into a fully automated service in your IT architecture.
From template to finished creative
Template Management
Brand consistency that enforces itself. With templates you ensure every variant matches your corporate design. Even when 500 dealers adapt at the same time.
Rendering
One template, all channels. Content Studio automatically creates print, video, social media and display ads. Manual adaptation for each channel becomes unnecessary.
Automation
One dataset, all variants. Upload data and receive finished creatives in all required formats. Ready for internal teams and external partners to retrieve.
Controlled workflow
Distributed teams produce themselves without you losing control. Guided processes instead of approval loops. You decide who may adapt what.
One system, many formats.
Content Studio automatically renders your templates into the formats and variants you need.
From a simple flyer to a multi-page catalog. Print-ready and scalable.
- Print
Personalized videos with data-driven scene selection and individual product data.
- Video
Ads for Facebook, Instagram and more. Including carousel ads with overflowing motifs.
- Social Media
HTML5 banners for Google Ad Network and other platforms.
- Display-Werbung
Text-to-speech for audio ads or as a soundtrack for videos.
- Audio
For the salesperson in the dealership, creating and rolling out the ad campaign has to be as easy as booking a flight online. After all, their job is to sell cars – not to design advertising.
The difference to isolated point solutions
The strength of Content Studio lies in seamless connectivity with Brand Hub for central asset management and Management Center for campaign planning and approvals.
No media breaks between planning, production and distribution.
Management Center
The foundation for professional marketing resource management: From the first idea to final reporting – everything central, transparent and efficient.
- Discover Management Center
Brand Hub
Your central media library: All assets in one place, managed with audit security and accessible for all stakeholders.
- Discover Brand Hub
