Your brand. Managed centrally.

Brand Hub in the Marketing Management Cockpit connects asset management, brand identity and strategy. So every touchpoint delivers a consistent brand experience.

Who is actually leading your brand?

Design manuals exist, related assets are stored somewhere and the marketing strategy lives in your team's heads. But in day-to-day work all three rarely connect. Brand Hub links them systematically and turns brand management into an active process.

Give your brand a home

The leading system for your brand governance

Brand consistency only emerges when assets, brand identity and strategic guidelines work as a connected system.

 

The Brand Hub unites three dimensions of brand management in one environment. In the Marketing Management Cockpit they are intelligently linked and available to the entire system as a shared reference.

 

Digital Asset Management

Marketing assets

Marketing-relevant files stored centrally, tagged and ready for targeted distribution.

Manage assets

CI/CD Management

Brand identity

CI guidelines searchable, up to date and linked directly to assets and processes.

Govern brand

Editorial brand leadership

Brand strategy

Audiences, key messages and tone of voice captured in a structured way and ready to use.

Manage strategy
Digital Asset Management

All brand assets in one place

DAM in Brand Hub goes beyond plain file storage: Assets are stored centrally, tagged in a structured way and distributed purposefully. Internal teams and external partners access the same current source. Usage rights, approvals and permissions are stored directly with the assets.

Brand identity

Brand guidelines that reach everyday work

A PDF nobody opens does not protect a brand. Brand Hub consolidates all visual CI guidelines for your brand: Colors, fonts and design rules are structured, searchable and linked directly to matching assets. Anyone creating designs finds the binding foundation here: Without follow-up questions, without room for interpretation.

Brand strategy

Strategy that does not disappear in a drawer

Brand Hub makes brand strategy tangible. It anchors it in everyday work as a fixed part of recurring processes.

 

Stored brand guidelines such as audiences, personas and key messages do not stay passive. MMC uses them during content creation and as a reference for editorial quality checks. 

Key features at a glance

Brand Hub helps new employees immediately find what the brand stands for. Partners get a working foundation that goes beyond a classic briefing.

Free-text search & filters

Find any content in MMC instantly via free text and filters. By file type, library or attribute.

Copyright status & license types

Every asset carries its license status visibly. What is cleared is clear at a glance.

Preview & player

PDFs, videos, audio or HTML banners: MMC displays assets directly in the browser.

Smart Tagging + ALT texts

AI assigns precise tags and generates accessible ALT texts for image assets automatically. Without manual maintenance effort.

CMS & page editor

Maintain brand guidelines and brand content directly in MMC. The integrated CMS makes external tools unnecessary.

Sharing & permissions

Share assets purposefully with agencies, partners or internal teams. You decide who gets access.

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Brands like these trust the Marketing Management Cockpit

Particularly convincing for us is the golden-source approach to asset management. It ensures that all data in use is current and correct. With this advanced technology and the related processes we feel well supported and can focus on achieving our goals.
Felix Kästle
Head of Marketing Communications – Deutsche Bank AG

The difference to isolated DAM solutions

The strength of Brand Hub lies in its connectivity with Management Center for campaign planning and approvals as well as Content Studio for automated content production.

 

No media breaks between definition, planning and execution.

Ready for central brand governance?
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