Interactive campaign calendar
Keep an overview of your campaigns across all channels and measures.
Less chaos. More marketing.
The Management Center in MMC is your foundation for professional marketing resource management: From the first idea to final reporting. Everything central, transparent and efficient.
What could your marketing achieve if all processes ran in one place?
Collecting approvals by email, maintaining budget lists, searching for the latest version: That costs time and capacity. The Management Center brings structure to your workflows. The result is faster launches and teams that can focus on what matters.
Your team deserves better tools
The central place for your marketing management
Marketing teams often spend a lot of time on coordination and less on what really matters: getting great campaigns out the door.
The Management Center changes that. From the first idea to reporting, every step becomes traceable again. No media breaks, no lost information.
For your internal team and external partners, regardless of team size or campaign complexity. Supported by artificial intelligence that accompanies routine work from briefing to review.
From idea to reporting. Governed end to end.
Plan
Structure campaigns, visualize timelines, allocate budgets.
Control
Assign tasks, involve partners, monitor deadlines.
Approve
Collect feedback, compare versions, document outcomes.
Analyze
Analyze costs, review timelines, secure learnings for the next campaign.
Beyond simple project management
Coordinate campaigns without losing overview
Many tools can handle classic task management. The Management Center also maps the most complex marketing workflows: multi-stage approvals with mandatory steps and a workflow engine that decides rule-based which steps come next. Agencies and service providers work with graded permissions directly in the system.
The system grows with you. Whether a small marketing department or an internationally distributed team: Workflows and permissions scale with you.
AI that knows your context
From briefing to automatic draft review
Artificial intelligence in the Management Center works with your context, not against it. It drafts briefings according to your brand guidelines, checks drafts against corporate design rules and summarizes feedback from review rounds.
Smart review agents check texts, product data and design like an extra colleague in the approval process. And because the AI knows your personas, style guides and workflows, you get concrete work results instead of generic suggestions.
Your teams gain time for what they do best: strategic thinking and creative work.
Audit & Compliance
With traceability that stands up to audits
The Management Center automatically logs every decision and change: with timestamp, responsible person and version history.
You define binding approval processes, the system enforces them. When management or auditors request evidence, all audit trails are ready immediately.
Brands like these trust the Marketing Management Cockpit
Key features at a glance
The Management Center unites all tools you need for holistic marketing resource management.
Real-time budget tracking
Create budget pools, assign spend, compare plan vs. actual. Without manual spreadsheets.
Freely configurable Kanban boards
Organize tasks visually and adapt boards flexibly to your team processes.
Automated notifications
Status changes, new tasks, overdue deadlines: MMC informs the right people automatically at the right time.
Multi-stage approval workflows
Define mandatory steps and ensure nothing is overlooked – from legal approval to image rights checks.
Comments directly in the asset
Mark change requests directly in PDFs, images or videos. Browser-based and without plugins.
50%
faster project delivery
30%
lower costs across the overall process
20.000
users in 67 countries trust MMC
20+ years
of expertise in marketing digitalization
If MMC ever disappeared one day, we would be lost in international marketing, 100%. We cannot and do not want to work without this tool anymore.
Marina Gaschenko
Marketing Manager at Sto SE & Co. KGaA
The difference to isolated MRM tools
The strength of the Management Center lies in seamless connectivity with Brand Hub for central asset management and Content Studio for automated content production.
No media breaks between planning, production and distribution.
- Brand Hub
Your central media library: All assets in one place, managed with audit security and accessible for all stakeholders.
- Discover Brand Hub
- Content Studio
Scalable content production: Template-based automation for consistent brand communication across all channels.
- Discover Content Studio
