Personal messaging, scaled without limits.
Hyperpersonalization is becoming standard in data-driven marketing. With the Marketing Management Cockpit, data pools turn into personalized assets automatically. At scale, in context, without manual effort.
What if the data created the variants, not your team?
Effective marketing means reaching your audience in the right context and with the right message. Companies that cannot do this steadily lose relevance. At the same time, practice shows the opposite pull: the more assets a team has to produce, the more generic the output often becomes. Scale and genuine personalization are hard to reconcile by hand.
The Marketing Management Cockpit resolves that tension by feeding customer or user data automatically into the production of contextualized assets, even at high volumes.
Data-driven workflows for personalized assets.
Content Studio in the Marketing Management Cockpit enables feed-based content production: wherever structured data exists, it can be turned into personalized assets automatically. The whole process, from import through template-based production to delivery, runs in MMC and can be fully automated. MMC can also run headless, integrated into your own system landscape.
Our consultants work out the right sequence with you and identify suitable data sources. That is often the point at which the potential in your existing data becomes visible. Delivery is independent of format and channel, and integrates into existing systems or into output channels of your own, such as campaign microsites.
How a personalized asset is produced in MMC
1. Identify the opportunities and provide the data pools
2. Build the template, import the data and render the assets
3. Manage and deliver the personalized assets
Identify the opportunities and provide the data pool
It starts with a concrete campaign goal and a method to reach it, for example lifting contract conversions through dynamically localized offers. Our consultants analyze with you which personalization and contextualization measures can pay into that goal, and identify suitable data sources. Experience shows that the right data is often already there, but its potential for personalized communication has not been used.
In MMC you create a template tailored to the asset you need. The data is imported automatically from your system, the template is populated and the individually personalized variants are rendered. One template produces any number of contextualized assets, with no piece-by-piece manual production.
Deliver the personalized assets
The rendered assets can be handed to external systems via interfaces, for example to feed existing campaign logic or for onward distribution. MMC can also provide the output channel itself, in the form of campaign landing pages.
457,000+
Videos generated
Newsletter open rate
Click-through rate
Total video views
Um das Video zu sehen, stimmen Sie bitte der Datenübertragung an YouTube zu.
ZustimmenFor Mercedes-Benz Retail AG we produced a personalized video greeting, generated dynamically from a maintained CRM data set and sent automatically by email to more than half a million recipients.
Every customer received an individual landing page with their own video: one-to-one communication with the brand, entirely data-driven and scaled through MMC.
Your data stays where it belongs.
Feed-based production in particular brings sensitive customer data into the system. MMC is built to process it securely and in line with the rules. Hosted on our own servers in Germany, fully GDPR compliant. NSPYR, the developer and operator of MMC, is certified to ISO 27001 and ISO 9001, audited by TÜV Rheinland.
All data is encrypted in transit, and access rights are controlled granularly by role, project and organization. Audit-proof logging of every processing step also makes MMC a good fit for regulated industries.
See the complete workflow in action.
From data import to delivery: see how the Marketing Management Cockpit can turn your data pools into personalized assets.
