Processes that scale with your company.
The Marketing Management Cockpit turns marketing into an investment you can steer: with clear processes, greater transparency and a structure that grows with your company.
Midmarket companies run their marketing on MMC
From manufacturers to retail: the Marketing Management Cockpit is established in organizations whose requirements look much like yours.
What the status quo costs rarely shows up on an invoice
Spreadsheet consolidation, correction rounds, manual approvals, assets scattered across systems: these costs arise every day and appear in no budget line.
An independent study by Hochschule Niederrhein examined the economic effect of introducing MMC in marketing organizations:
cost reductions of up to 30% across the entire marketing communication process are achievable.
Four reasons for the Marketing Management Cockpit
Digitizing marketing is a business decision about efficiency, control and competitiveness. The Marketing Management Cockpit addresses exactly the aspects that count at management level.
Scalable from day one.The Marketing Management Cockpit is a modular SaaS solution. You start with what you need now and extend it as your company grows.
More output without adding headcount.Customers report project turnaround up to 50% faster. Your team produces more because coordination, approvals and briefings run in the system instead of by email.
A provider that stays.Behind MMC is a German company with more than 20 years of experience in digitizing marketing. Not a US corporation, not a risky bet. Your data sits on European servers and your contact is personally reachable.
Every decision is documented.Every approval, every change and every status is stored in an audit-proof way. For audits, for compliance requirements and for everyday work when questions come up.
A partner that knows the midmarket
The Marketing Management Cockpit is developed and operated by NSPYR GmbH. As the transformation consultancy of the ORT Group in Krefeld, NSPYR has been building software for midmarket marketing processes since 2001.
The product knowledge comes from the point where marketing practice meets software development. No standardized rollout, no consulting from a distance: your contacts know your industry and are personally reachable.
The people who use it daily know why
The recommendation to introduce the Marketing Management Cockpit rarely comes from the top. It comes from the people who deal with the consequences of missing structure every day: too many tools, too little transparency, too much time spent coordinating instead of marketing.
MMC removes the operational load that is holding your marketing lead back.
Frequently asked questions
The Marketing Management Cockpit is a fully managed SaaS solution, so your IT department is not the bottleneck during rollout. Our consultants handle the configuration, and connections to existing systems run through standard APIs. A separate entry point is available for your IT lead to review your system landscape technically.
No two teams start with the same problems. But the starting points often look alike. Here are three that frequently tip the decision.
Sto
See how Sto uses MMC as a central hub to produce marketing content more efficiently.
FRÄNKISCHE Rohrwerke
See how FRÄNKISCHE Rohrwerke brings efficiency to complex projects.
SparkassenVersicherung
See how SparkassenVersicherung digitized business processes it cannot do without.
