Project status in real time
Project status in real time
The system shows current project progress at any time, without anyone having to maintain and update lists and plans.
Your team may be small. Your requirements are not.
Marketing in a midmarket company means a handful of people carry what whole departments handle in large corporations. The Marketing Management Cockpit provides the structure that job needs.
Does this sound familiar?
Morning
Microsoft Teams messages from your partner agency, approval requests by email and an Excel sheet for the monthly report.
Midday
A briefing is due. But the current product images are with the photographer. Or on another agency's server.
Evening
Operational tasks have taken the day. Strategic work stayed on the list. Management is asking for measurable results.
The gap between point tools and enterprise suites
Large corporations run their marketing on dedicated system landscapes. Start-ups pick individual tools for narrow jobs. Midmarket requirements often sit between the two. Expectations grow, but the matching infrastructure is missing.
Day to day, teams compensate with spreadsheets and email threads. That works as long as complexity and the need to scale stay manageable.
Your marketing deserves more than coordination.
Marketing Management Cockpit
One central place for your marketing management
The Marketing Management Cockpit brings your marketing processes together in one modular platform. From planning to evaluation, everything runs in one system. No isolated tools, no manual handovers between them.
That gives your team the foundation to do marketing that works, instead of administering processes.
The same tasks. Less effort.
The Marketing Management Cockpit replaces manual coordination with structured processes. The scenarios below show that through typical tasks from a marketing team's day.
Faster approval processes
Faster approval processes
Consolidating all checks into one proven process streamlines the sequence and cuts the number of correction rounds.
Workflows mapped to your process
Workflows mapped to your process
Specific process requirements can be built as individual workflows and combined with the tools on the platform.
Budget & cost tracking
Budget & cost tracking
Assigning budgets and matching them against recorded costs inside the campaign structure makes it transparent where your spend arises.
Central data storage
Central data storage
Data sits centrally in the DAM and is quick to reach, instead of having to be requested from various agencies or service providers.
Integration into your system landscape
Integration into your system landscape
Interfaces to your other systems such as CRM and PIM avoid manual reconciliation and raise efficiency.
Brands like these trust the Marketing Management Cockpit
Three areas for your core tasks
Management Center
Less chaos. More marketing.
The foundation for professional marketing resource management. In the Management Center you plan campaigns, track budgets and steer approvals through defined workflows. Agencies work directly in the system with graduated permissions.
Brand Hub
Your brand. Managed centrally.
Asset management (DAM), brand identity and strategy in one place. Brand Hub is the central reference for your team, your agencies and your partners. Closely linked to the processes in Management Center and Content Studio.
Content Studio
Content production that scales.
Automate your content production with Content Studio. One template produces many variants in different formats. Templates with built-in rules protect your corporate design automatically.
A rollout that does not depend on your own IT resources
The Marketing Management Cockpit is a SaaS solution, so running it requires no IT infrastructure of your own. Productive use typically begins after eight to twelve weeks.
Our consultants guide the rollout personally. They know marketing processes from practice and configure MMC around the way you work.
Your data sits on European servers and is operated to GDPR standards. For regulatory requirements in the DACH region you have a dedicated contact.
If MMC ever disappeared, we would be lost in international marketing. We cannot and do not want to work without the tool any more.
Marina Gaschenko
Marketing Manager at Sto SE & Co. KGaA
References
Where other marketing teams started
No two teams start with the same problems. But the starting points often look alike. Here are three that frequently tip the decision.
Sto
See how Sto uses MMC as a central hub to produce marketing content more efficiently.
FRÄNKISCHE Rohrwerke
See how FRÄNKISCHE Rohrwerke brings efficiency to complex projects.
SparkassenVersicherung
See how SparkassenVersicherung digitized business processes it cannot do without.
How to make the case to your management
You probably will not make the decision for a marketing management software on your own. Here are the key arguments at a glance.
Efficiency without adding headcountOur customers report project turnaround up to 50% faster. That means more output with the team you have, not more headcount.
Budget transparency in real timeNo more consolidating spreadsheets before the management meeting. Plan, commitments and actual costs are available at any time.
Every approval is documentedEvery decision, every approval and every change is on record. That matters for audits and for daily work.
Fewer correction rounds, faster resultsBriefings, feedback and versions in one place. Fewer correction rounds, shorter lead times.
A provider from the DACH regionBehind MMC is a German company with more than 20 years of experience in digitizing marketing. Your data sits in Europe and your contact is personally reachable.
Personal consultingThe Marketing Management Cockpit is rolled out and developed further together with you. Our consultants know the midmarket from years of practice.
