Marketing platform for the automotive sector
Learn how a platform was created for Mazda Deutschland to support national dealers — one that enjoys exceptionally high acceptance.
Efficient marketing processes for trade partners
To simplify the cross-media creation and distribution of campaigns and optimally support dealers, Mazda Deutschland uses our Marketing Management Cockpit (MMC) as its central trade marketing platform.
- CLIENT
Mazda Motors (Deutschland) GmbH
- YEAR
since 2007
- PRODUCT
Marketing Management Cockpit
- FOCUS
Brand & Service Portal
Business requirements
Mazda Deutschland needs an easy-to-use marketing platform so that its 450+ dealers can efficiently roll out their individualized print and online advertising campaigns — even without technical know-how.
To make this possible, a trade marketing ecosystem was required that on the one hand provides a broad selection of ready-made templates and base content plus support for using them, and on the other hand integrates with various other planning- and booking-related services and tools.
Scope of the Mazda Marketing Box
The ecosystem developed offers connected dealers a holistic solution to simplify processes in online and offline trade marketing.
- Portal interface
Central dashboard for every dealer
- Advertising media editor
Configurability without extensive prior knowledge
- Ready-made advertising templates
Faster localization of print & online advertising materials
- Tracking & Reporting
Measurability and success tracking of dealer activities and usage of all content
- Central DAM system
Provision of a media gallery
- Editorial service
Provision and maintenance of marketing content
- Campaign control
All relevant processes in a central overview
- Campaign planning
Scheduling, budgeting and task distribution
connected dealers
active usage
monthly active users
monthly downloads of advertising materials
copies per Mazda News
print run 2–3 times per year
advertising templates
media assets in the gallery
individual HTML5 banners per campaign
The Marketing Box developed for Mazda is based on the powerful Brand & Service Portals modules as well as Digital Asset Management from our in-house marketing suite — the Marketing Management Cockpit. Enriched with specific customizations to integrate industry-specific workflows and connect third-party services, a high-performance platform has emerged that gives Mazda trade partners an intuitive tool for running local marketing.
- Brand & Service Portals
- Digital Asset Management
In addition to the platform, the consistent contact persons at NSPYR were decisive for our choice. With the quality and experience that simply stand behind it. We no longer wanted to do without this grown trust.
