Indispensable for content production
Building materials group Sto in Stühlingen, Baden, uses the Marketing Management Cockpit as a central hub to make the production of marketing content more efficient and time-saving. More than 1,000 international marketing measures are coordinated each year — between marketing, creative and production agencies, and printers.
- CLIENT
Sto SE & Co. KGaA
- YEAR
since 2021
- PRODUCT
Marketing Management Cockpit
- FOCUS
Content creation
Advertising media production
How the Sto Marketing Communication Cockpit delivers maximum transparency and efficiency
Before the introduction, marketing workflows in the company were unclear. There were different ways of working, documents were sent by email, and data was stored on local drives. Absent employees could not really be covered, and valuable information was lost when staff changed. These inefficient processes made content production more difficult and caused unnecessary costs and time losses.
"There was no overview of how far which document was in the workflow. Absent employees could not be covered [...]"
It enables transparent coordination and approval of marketing materials. Everyone keeps an overview at all times — from the first briefing to the creation of the final files.
- Indispensable process tool for Sto Marketing, agencies and printers
- Coordination of more than 1,000 marketing measures per year, many of them multilingual
- Transparent production control and coordination with all partners
- Significant time and cost savings through optimized workflows
MMC enables smooth processes, provides certainty and saves valuable time
- Approvals
Coordination and approval of marketing content (brochures, flyers, catalogs, photos, videos, online banners, etc.)
- Agency management
Control of the agencies involved in the process
- Archiving
Central and audit-proof archiving of the change history for individual assets
- Dispatch
Sending files within the system at the push of a button
If MMC ever disappeared, we would be completely lost in international marketing — 100%. Without the tool, we cannot and do not want to work anymore.
Everything is documented in the system and I no longer have to take care of anything – it runs automatically. The MMC is truly worth its weight in gold – efficient and time-saving.
We use the MMC every day as a process tool with our agencies – and especially with our artwork agency. That way we always know at a glance where each document currently is – from handing over the briefing to the print-ready file.
